North of Superior Tourism Association (NOSTA)
NOSTA is a highly effective not-for-profit tourism association; it’s a partnership driven Destination Marketing Organization (DMO) located above Lake Superior, in the North West region of the Province of Ontario, Canada.
The North of Superior Tourism Region is one of the largest regions in the Province encompassing 60,000 square miles of wilderness and NOSTA currently represents over 300 direct tourism and industry related businesses in eight regions and another 200 or so around the “world famous” Lake Superior Circle Tour.
The primary focus of NOSTA is on marketing tourism in the District of Thunder Bay and in Northern Ontario in general. NOSTA wants to enhance the economy of the region and it’s member partners through increased visitor spending by attracting more visitors to its region and by providing those visitors with opportunities and reasons to stay here longer.
Incorporated in 1975 the association has offices in Thunder Bay, Ontario at 119 South May Street, Thunder Bay, Telephone 807-346-1130. An Executive Director manages the association and reports to an industry lead Board of Directors through the President and Executive Committee.
Currently NOSTA has a fee-for-service agreement with the Ontario Tourism Marketing Partnership Corporation commonly know as OTMPC. OTMPC is the lead marketing agency for Ontario’s Ministry of Tourism & Recreation.
NOSTA attends U.S. and Canadian sports shows, hosts Familiarization (FAM) tours, produces tourism publications, websites, fulfills enquires and distributes literature in key markets on behalf of its industry members and OTMPC. The “world famous” Lake Superior Circle Tour Adventure Guide and the NOSTA Regional Vacation Guide and Map are two highly successful tourism booklets produced and distributed free of charge each year by the association.